Entrepreneurial mantra and too much caffeine


First weekly recap of my entrepreneurial journey. It's been a great week full of new inputs and sparring, but also constant dilemmas, and the realisation that I will be out of my comfort zone for a very, very long time.


1. The Advice

Being an entrepreneur means that I’m constantly doing things that are out of my comfort zone: Moving back to Denmark, finding a new place to live, having meetings with my bank, and learning about employee contracts has just been a few things I’ve had to deal with. During this time I’ve tried to live by the brilliant advice of storyteller researcher, Brené Brown:


There's been more than one occasion where running away or just not attending something and watch Netflix instead seemed very attractive, so it's definitely not the easiest piece of advice to follow, but it’s become a bit of a mantra for me on this journey.

 Here’s the link to her TED talk on vulnerability and discomfort. It’s worth watching.



2. The Research

I’m (almost) in full research mode, and one of the first books I picked up was ‘The Lean Startup’ by Eric Ries. It explains the basic in-and-outs of the startup process and is very easy to understand - even for entrepreneurial newbies like me.


3. The Home Office Essential


This is Vivi, the espresso machine, who has powered my days while I’ve been doing home office. I’m pretty sure my blood pressure has increased by 50%. Totally worth it!


4. The Skype Meeting - with Ida Tin

I met Ida Tin when she was a keynote speaker at the opening of Internet Week Denmark in April. Ida is the founder of Clue, the world’s fastest growing female health app. She’s an entrepreneur and modern feminist, and I basically want to be her when I grow up.

I contacted Ida, and she took time out of her busy schedule for a skype meeting. We talked about how to build a team, the dilemma of talking openly about a startup idea (see below), and how to create a roadmap for the first few months.


5. The Dilemma

How much of the of your idea do you share with others? This dilemma keeps popping up again and again, and I’ve heard both side the spectrum: From “Hold your cards close to your chest because someone can easily steal your idea.” to “Just share it! Everyone else is busy doing their own thing, and they’re not you, so they can’t replicate your vision.”

I realised that, although I’m still cautious, I basically can’t not share. In my experience sharing your idea means getting better feedback on your idea, and a more genuine interest.

If you have experience with this dilemma, please share.