Marianne Højgaard

Black belt in content marketing, copywriting, and curiosity.

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My blueprint


Spotting creative opportunities

The best solutions are rarely right in front of you. In my experience, they are hiding in unexpected places. That’s why I'm always looking to connect the dots from familiar territory to unlikely, and often overlooked, areas to find the best creative opportunities: Can we combine HR and gamification? What do cooking shows and entrepreneurship have in common?

To me, the key is to be curious, open, and combine context, data, and research with a strong purpose and a playful "What if?"-attitude.

Entrepreneurial drive

If you’ve ever met a former entrepreneur, you know how much they love solving problems and figuring things out. To put it simply: That's me! I'm driven to learn, to observe the world, try to make sense of it, and then to come up with great solutions.

My former entrepreneurial journey has taught me how important early testing, validation, and iteration is in all my work. And that resilience and grit are key the best qualities I have in my personal toolbox.

User-driven communication

Communication is not about pushing an agenda. Good communication is about putting yourself in the shoes of your audience and give them exactly the valuable information and experiences they need. In other words: Empathy is key to great communication.

I use strategic design thinking, value proposition canvas, and other tried-and-tested methods in my work. But most of all, I use my empathy and my connection to others to make the best possible user-driven communication and content. 

Using my network

I've always been driven by people and community. To me, the relationships and the networks we build are usually what makes our day special. My colleagues, friends, and family are the people, who makes me want to do my best work and makes me grow personally and professionally.

I use my network every day for mutual sparring, collaborations, and as an endless source of inspiration. And if I others can benefit from my network - even better!

content creation

  • Copywriting/Editing

  • UX writing

  • Content marketing strategy

  • Communication strategy

  • Translation


  • Agile project management

  • Editorial calendar management

  • Setting milestones and scopes

  • Creating KPIs


  • Data analysis

  • Stakeholder interview

  • Stakeholder workshop

  • Case study research



  • Entrepreneurship

  • Early stage product development

  • User testing

  • Peer group learning