GoRED Special


This week's post is all about the GoRED entrepreneur conference in Copenhagen I went to last Thursday. The concept of the conference is simple: A whole day of inspiring talks from Denmark’s top12 entrepreneurial elite, including a film director, a whiskey brewer/doctor, and the CEO of an e-sports company. All the money goes to Red Cross, and there are lots of opportunities to meet up with other entrepreneurs. It’s a complete win-win.

Here are the five lessons I learned from GoRED 2017:


1. The Why

If you’re starting a business, always start with “Why”! The two first speakers mentioned leadership expert, Simon Sinek and his model of inspirational leadership, known as the ‘Why-How-What’ model, in their talks - and with good reason.

His TED talk on why businesses and their leaders should always start with asking ‘why’ is a must-see, regardless of where you work and what you do.


2. The Movement

Lars AP, the founder of the movement ‘Fucking Flink’ (‘Fucking Nice’), gave his blueprint for how to start a movement:

  1. Big goals
  2. Make it fun
  3. Small steps
  4. Lead the way
  5. Create a bonfire (A place for people to gather, tell their stories)

I think the "bonfire" is a crucial, but often overlooked element in the process of creating a movement. Definitely, something to think about for my onboarding platform.


3. The Tip

So, this is a tip from the observant GoRED moderator, Morten Resen: The common denominator of a lot of successful companies is that they started out in someone’s basement. So naturally, if you want to have a successful business, always(!) start your company in someone’s basement.

They say timing is everything, but apparently so are basements...


4. The Quote

When talking about money, billionaire entrepreneur, Lennart Lajboschitz, delivered this gem of a quote:



5. The Most Important Lesson

After listening to 12 of Denmark’s most inspirational, talented, successful and colourful entrepreneurs, I was left with this conclusion:

Entrepreneurship is a deeply personal journey and there are many ways to follow your entrepreneurial passion. For some having a 70 hour work week is fine, for others improving the local community is a significant goal, and again for others disrupting the industry along the way is an important part of the journey.

There are people, who can inspire and guide you along the way, but what your goal is, and how you want to get there is a completely up to you.